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From the moment that your wonderful business machine will start receiving funding, it will have a different valuation before and after the investment itself. Pre-money valuation is the preliminary valuation that is made prior to an investment by an external investor, such as venture capital or business angel, and it is necessary to determine the amount of return on equity of their investment. This investment is calculated on a fully diluted basis; In fact, you will most likely receive rounds...

Any marketing action you have to take to improve your business machine needs to have a return on your investment, otherwise it's like speeding up without getting into gear, you consume fuel without going anywhere. ROI is just that, it indicates the return on investment of a marketing action, and it is one of the KPI's (Key performance Indicators) used to calculate the profitability of an investment. Even an SEO campaign is evaluated this way, because if it has been effective it...

"To make money, you need money". Surely we've all heard that phrase. In the majority of cases, it is true. And your wonderful company machine needs fuel not just to walk, but to accelerate and overcome obstacles. You are not on a sight-seeing excursion and the sooner you reach the finishing line the better. The financial market has numerous financing options, as an alternative to the banks, and that may suit your needs. Let's briefly examine some of them: Private Equity (PE) These are...